One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns. But one traditional medium that has bridged the gap between the two worlds is […]
Reasons why PR is so important for Every Business Everyone seems to know the term public relations (PR), but not everyone understands what it means. Though many organizations understand that public relation is a great way to build their marketing approach and upgrade their online reputation, very few know much about what PR involves, or why […]
Hidden Hearing Gift Sunflowers to Brighten World Alzheimer’s Month Hidden Hearing is gifting sunflowers during Alzheimer’s Month to support dementia patients and their families, and highlight the connection between untreated hearing loss and dementia. According to the 2020 report of the Lancet Commission on Dementia Prevention, Intervention and Care, the risk of dementia can […]
Influencer management Ireland Influencer marketing was recently deemed the fastest growing strategy for customer acquisition online. If you’re a digital marketer, odds are you’re already leveraging influencer marketing or intend to in the near future. Image Source: Influencer Marketing Hub The benefits of running an influencer campaign are impressive. A recent report found that for […]
